Giving My Readers the Business
Over the past month or two, I have experimented with the format of my blog. I’ve varied my style of writing and the types of stories I post. Through series entries, I’ve been able to stretch my writing muscles and better exercise my own abilities. Personally, I’ve enjoyed it. I’ve picked up some new readers, and others have opted to look elsewhere for daily doses of bloggity entertainment.
Looking ahead to the new year, I always institute a few sweeping changes, and I’m starting to consider those now. In evaluating my readership and response, here’s what you seem to be telling me by how you interact with my blog:
- My readership falls off dramatically on the weekends, and I can only take that as a sign that maybe I don’t need to post new content on those days. I try very hard to give the diehards something creative and engaging every day of the week, but I’m not going to lie. It is demoralizing to write a post like yesterday and have so few people see it. (More on that below in the Facebook section.) While I will always post every day, I am considering changes to my weekend content. Please, oh valued Diehard Readers, give me your thoughts and feedback on that possible change. Will you keep reading if I shake up the weekend content?
- I have attempted to change my blog such that a summary of the post is shown on the home page, with more available by clicking on a link to read. If I do things this way, it will impact the way the blog comes by email, as the entire text of the post will not display but will instead require a click to the blog to finish reading. From the number of people who come to my home page and read every day, I would have a better sense of which posts are actually being read, and that gives me a better ability to structure content to respond to what engages readers going forward. I can say from my own experience that I don’t care how the post displays, but you may, Dear Reader. Please give me your feedback – whole post displays on the home page, or an excerpt displays with a link.
Until we are compensated for our writing, the best payoff we can get as bloggers is people reading our posts and endorsing them by sharing them with others. Several bloggers have expressed an interest in mutual promotion of each other’s blog posts. Given the recent changes to Facebook, I am happy to try to start that discussion with those who are interested. I will share the following about my own experiences in recent weeks. No matter how many times or ways I promote my blog in a day, I get about the same number of impressions on Facebook, and it is about a third of what it was before the changes. Because a lot of my blog traffic came from my ability to post titillating teasers that caused people to click when they saw them, readership of my blog has suffered. I am not alone. I have talked with several other bloggers who have experienced the same thing.
If you are interested in participating in the mutual promotion of one other’s blog posts throughout our individual networks, please indicate that in a comment today. Once I can gauge who may want to participate, we can message one other privately and construct how to best construct it to benefit everyone. I am happy to promote anyone in my blog roll – particularly writers who are trying to gain a larger readership – to my social network (about 5,000 people across all platforms) in return for reciprocal sharing of my posts. We all benefit by helping each other.
And maybe, just maybe, we can beat the latest round of Facebook changes.