You may have heard that Facebook is preparing an initial stock offering. All those changes you’ve been noticing in recent months? The ones that make it impossible for you to decipher your own profile page? To find anyone you care about? To read anything that interests you?
Or, what about all the upgrades? Like, the ads you see EVERYWHERE? Or, the messages that tell you your friend so-and-so likes such-and-such, and why don’t you like it, too? Or, the ‘recent updates’ button in the newsfeed, that somehow converts itself to ‘top stories’ at random, inexplicable intervals?
According to this article in TechCrunch, your average personal Facebook profile post only reaches 12% of your friends. Wonder why you posted how you had herpes, and nobody cared?
You got engaged, and nobody congratulated you?
You were having a VERY BAD DAY and vented on Facebook, and most of your friends said…….nothing?
Business pages do not fare any better. Over the past year or so, businesses have been encouraged to have as many Likers (formerly Fans) as possible. Now, Facebook has downgraded their admission of viewership of business pages from 16% to the same 12% number as personal profile pages.
All those things you gave away to get people to like your page?
All that time you spent begging your friends to click the Like button?
All that money you paid to companies to help you build a base of Likers?
We need to take back ownership of our own identities, people. Facebook has made a business decision, for the benefit themselves and their pending shareholders, to become FLEECEBOOK, the Advertising Platform Formerly Known as Facebook. They are no longer a social network.
If you do not want them to know the varying size and color of your underwear, or the contents of your stomach without the benefit of an autopsy, or the color of your pubic hair, you need to change the way you use their platform. Because, let me tell you right now, they are mining EVERY SINGLE SOLITARY THING you click, you share, you read, you join, you play and you download, and they are connecting dots with EVERY SINGLE SOLITARY THING the people you interact with most do, and they are selling that information to EVERYBODY WHO WILL PAY FOR IT.
We have all agreed to have casual, unprotected sex with a very, very bad partner.
So, here’s what I propose.
Click on things you don’t really like at all just to screw with them. Share things you’d never read in a million years just because. Edit your ‘close friends’ list to be a random assortment of those friends you really hate, just to mess up the research they’re selling to advertisers about you. Only 12% of your friends will see any of this nonsense anyway, so why does accuracy really matter so much to you?
If we’re not sharing anything meaningful, Facebook is worthless to the very people who are about to become billionaires by selling the information we flippantly give away: information about ourselves, what we like, what we buy, what we do, where we go.
Take action to stop Facebook from Fleecebooking you.