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How to Kill Facebook

This week, Facebook rolled out a heap of additional changes to their Facebook Pages platform. In the midst of writing my heart out in honor of my Dad, and with all my Facebook page growth indicators UP, they took away 15% of my reach in one day.

I learned back in September that relying on Facebook for ANY exposure was stupid, and I diversified. Yet, I still get traffic from Facebook right now, and when they make changes, it is demoralizing to someone who blogs from the heart and makes no money for it.

Thanks to Tricia Driscoll at Critters & Crayons, I found the skinny on a possible workaround FOR NOW. I’ve copied her verbiage below and added some of my own. If you have a Facebook page and have been pulling your hair out, I hope this helps you recapture some of your hard-earned Likers without paying Facebook. If you like my page, following the instructions in the link below will help you see my individual posts, at least in the short-term.

New Changes To What You’ll See In Your Facebook News Feed…If you’ve liked a page, you may not see it unless the page administrator pays to promote each individual post. (And, within six months, you WILL NOT SEE IT EVER unless they pay – that’s my prediction.)

This is a helpful article about how to create lists of pages you would like to include in your newsfeed. I just created mine. If you already Like Andra Watkins – Author #1 THANK YOU, and #2 Please consider adding my page to a list. Here are excellent directions on how to not miss data from your favorite sites (even if mine is not one of them :) http://www.iheartfaces.com/2012/05/facebook-list-pages/

Regardless of what Facebook does in the future, you can help me and other hard working bloggers who are generating content you enjoy by doing any or all of the following:

  1. Subscribe to my blog by e-mail OR if you have a WordPress.com account, follow it there. If you have been reading blogs simply because you saw them in your Facebook news feed, you can no longer rely on Facebook to show them to you.
  2. Share individual posts you enjoy with your networks. Three or four shares a month on any platform can make a massive difference for a blogger, whether you have few connections or many.
  3. If you are a blogger, enable all sharing widgets. Don’t rely on the Facebook one alone. I share lots of content in my Twitter feed, and if you don’t have that widget enabled, I can’t help you as easily.
  4. If you’re on Twitter, Pinterest, Google+, Stumble Upon or any other popular social media platform, connect with me there. Currently, none of those platforms limit the content you see if you are interested in seeing it. You may access my profiles in those platforms by clicking the highlighted links on each platform name above.
  5. Explore other platforms. As an individual user of Facebook, you can no longer rely on it to maintain your personal connections, keep track of the people you care about, or know what is happening in their lives. Your individual connections currently see less than 8% of what you post, and that number will continue to fall as Facebook tries to monetize in the wake of its disastrous IPO. Leading social media folks are predicting that Facebook will fold, because regardless of what they’ve tried to do to make money thus far, their per user revenue continues to plummet.

Whatever you do, I want you to know that I appreciate your reading my blog. It is a daily honor that so many people choose to spend time here, to share their stories, to make a community that adds so much to my life. Thank you for being here.

34 Comments Post a comment
  1. Andra’s, and everyone else’s, continuing struggle with constant Facebook changes! BTW, they drive me nuts. I never know what it is going to look like from day to day.

    And for those of you who administer pages, they just changed that too. You can now assign roles for your administrators. Better go check those and make sure people are allowed to do what they need to, and vice versa.

    May 31, 2012
    • I’ll tell you what I did at lunch on that score. I’m not putting it out in public anywhere, but I’ll be interested to see whether it works.

      May 31, 2012
  2. I Hate Facebook. My favorite quote right now is “Facebook is like that girlfriend you don’t really like anymore but you’ve been together so long you’re afraid to leave them.”

    May 31, 2012
    • I can’t leave them by deactivating my account, because of my aspirations for my book. However, I CAN give other sites more love and spend less time on Facebook. I’m definitely doing that one.

      May 31, 2012
  3. My take on fb, is that it’s a wonderful thing to have for free. Their changes always bug me, but I get over it. Of course, I’m not trying to sell anything.

    I’m not sure what the list thing is all about, but maybe I will ‘share’ one of your stories about your father on my page… if that’s okay.

    May 31, 2012
    • Eventually, no one is going to have it for free, Ted. No one. I’m not trying to sell anything, either. I’m just sharing a few words for free every day. My primary business supports my addiction to writing. :)

      Sharing anything I write with anyone is always okay, if the post spoke to you and you really want to do it.

      May 31, 2012
  4. Thanks, Andra- I appreciate the mention! Don’t worry! I added your page to my facebook newsfeed list! haha!

    May 31, 2012
  5. Thanks for all of the info….I’ll study more at length and employ what I can. I, too, am SO frustrated with FB. The ONLY reason I’ve invested so much there was to keep in touch with certain family and many friends….it’s how I found you again (to say nothing of several others), and I hate that it’s no longer working very well for those purposes.

    Is that a Dale Chihuly piece in the photo? Sure looks like one! We remember when he was more a “local” name in WA, before his work was so widely recognized, and look at him now! Your turn’s coming!

    May 31, 2012
    • Yes. It is in the atrium of the Victoria & Albert Museum. My mother-in-law and I both love his work, and we always try to go see his exhibits together when we find one close and can plan a trip.

      May 31, 2012
  6. OY. Thanks Andra. And yes, absolutely, yours is going on my list.

    May 31, 2012
    • I hope this is helpful for your writing. This is so aggravating, isn’t it?

      May 31, 2012
  7. Lordy, Facebook, you are such a pain. Thanks for the info, I hadn’t been watching it.

    And that is a heck of a Chihuly you’ve got there!

    May 31, 2012
    • You’re on my FB list, though now that I’ve got you in my blog roll, I tend to just click from there.

      May 31, 2012
  8. The Chihuly IS amazing…my only exposure is the Bellagio in Vegas, but I am enthralled! Good choice for today’s post.

    I have been slowing losing interest in FB and all changes in the past year or so have alienated me. The entire platform now runs counterintuitive to the way I think or keep up with information–or friends. I am connected to you through all the sources you’ve mentioned, and I think diversifying is exactly appropriate. I am sorry for the frustration…I really am! For such a long time FB was a good way to promote one’s work. I think as evidenced by their stock value disappointment they may need to rethink their decisions. Maybe a little “hit” to their pride will encourage some actual improvements! Debra

    May 31, 2012
    • Facebook, for me, used to be a way to find people like me. That’s what makes me so upset. I’ve made friends all over the country through it, and that ability is going to go away.

      I love seeing you on Pinterest, by the way. You pin some pretty things.

      May 31, 2012
  9. Gosh, thanks for this information, Andra. I clearly need to get my ass in gear. I haven’t even set up a FB page for my blog yet. This post is invaluable! Thank you, my friend!
    Hugs,
    Kathy

    May 31, 2012
    • At this point, I can’t even advise you to set up a FB Page for your blog, Kathy. You can have 5,000 connections on your individual page, and at this point, they are not requiring individuals to pay to share content. That would be the route I would take in the short-term and wait it out to see what Facebook does. They do not announce changes or warn you in any way that they will be making them, and it is very disruptive when they make them.

      May 31, 2012
  10. Not wishing to sound like a groupie, I’ve been addicted to your blog ever since I discovered it around New Year’s. So I usually follow it on WordPress but had already added your FB Page to a list anyway. :)

    May 31, 2012
    • Heather, I consider the people who read this blog to be friends. No groupies here. :) Very nice of you to say. I hope the coming weeks get easier.

      May 31, 2012
      • That’s a very nice thing to say, and thank you for your kind wishes. :)

        June 1, 2012
  11. Hi Andra, I closed down my Facebook account months ago, so I’m thinking I’ll probably be charged to reopen it (which, I must say, I have no intention of doing). I understand how frustrating these sweeping changes are, and they are more annoying when the changes are solely for the purpose of making money. No, I don’t use Facebook and will continue to follow your blog in the old-fashioned way, through the blog itself!

    May 31, 2012
    • The changes are annoying to me because of the way they happen. No warning. No means of preparing. Usually, their changes negate the things they encouraged you to spend money on in the last round of changes. I think that’s the thing the REALLY bugs people like me. I’ve spent money on things – like custom tabs for my FB Page that they allowed and encouraged – and they took those away several months ago. If they want people to spend money there, they certainly haven’t proven themselves to be good stewards of it.

      May 31, 2012
  12. I am tired of FB. It is not a good place to chill out these days.

    May 31, 2012
    • Things that raise the blood pressure need to go. Definitely.

      May 31, 2012
  13. Andra, sorry I couldn’t get back to this after commenting on G+ and retweeting it on Twitter. Oh, did I not bother to do anything with this on FB, my bad.

    While I understand that all the wonderful technology we get to use today can’t be free, it is getting a little annoying to be bombarded by advertising from every different direction. And as the world moves more mobile, I would really hate to see that small amount of real estate on the small screen cluttered with ads I have no intention of clicking through.

    May 31, 2012
    • Howard, I would totally pay X dollars per month to just have access to my FB network. It would then be up to me to succeed or fail with them. This whole FB model is silly, and it will not work in the long-term.

      May 31, 2012
  14. Facebook feels like a trap. I would deactivate my own account, but I fear that some people follow me there exclusively. If you dropped your account altogether, I’d still get your updates by email, and on my blogroll. And maybe Pinterest, god only knows what that is. But, I don’t it’s important in your quest, so you can’t just drop it.

    May 31, 2012
    • The Good Luck Duck #

      In English, that sounds like “But, I know it’s important…”

      May 31, 2012
    • I am in the same boat, Roxanne. I do not access you thru FB, if that makes any difference, though I do interact with your content when I see it.

      May 31, 2012
  15. The Good Luck Duck #

    Oh yeah, Twitter and G+.

    May 31, 2012
  16. I shared this a few places, including, somewhat ironically, Facebook. Thanks for the speedy info-gather!

    Me, I’m a Reader girl. I’ll RSS you all forever!

    May 31, 2012
  17. Interesting from the standpoint of managing FB pages for the library and a yoga studio. Thank you, Andra.

    On another note, I guess I don’t promote my blog because I feel that it is kept in part as a writing journal. I do hope that others who stumble there enjoy or get something out of what I write, but I can never promise the content will be good, ergo, why promote. Besides, I get exhausted by all the different social media options…don’t you?

    June 2, 2012
    • I set up my page because I knew I’d have to have one eventually. But, it has enabled people who are not connected to me personally to discover my writing, and it is really cool to see so many people I don’t know on there.

      I enjoy your blog, Angela. Mine is something of a writing exercise for me everyday, too, and the only way I’ll do it is to make it public. :)

      June 2, 2012

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