What to Wear to the Zombie Apocalypse
Lanvin. The first dress that I found in my Dress Quest was a lopsided sweater number with a price tag that transmogrified me into a temporary shopping zombie. It’s so awesome. It’s almost sold out. SURELY I can click ‘add to cart’ without guilt.
There’s this thing. I learned it in the only advertising class I took in college. Dissonance. It’s one of those things that advertisers try to mitigate for big purchases – fast cars, second homes, articles of clothing that cost enough to feed a small country for a year. Because, the larger the price tag multiplied by the more the consumer uses it equals REGRET. Questioning the decision. Wishing a different purchase had been made. Post-purchase dissonance can be really, REALLY bad.
I tried to imagine what I will wear to the Zombie Apocalypse, because an amazing outfit will be required. My finger hovered over the magic mouse, the cursor screaming ‘Add to Cart.’
And, I had all this dissonance. It felt kind of like a gag reflex, only with blood and rotting flesh and decaying beings gnawing on my leg. I saw zombies tearing into that dress………..and I just couldn’t do it. I couldn’t spend umpteen-too-much-money on couture for the Zombie Apocalypse.
So, I did a few shots. Of actual booze. Dissonance lubricated. And, I came back to My Cart. I let my finger press the left side of my magic mouse, allowed it to place the item in my cart.
AND THEY WERE OUT OF MY SIZE!!!!!!!!!!!
Post-purchase dissonance of a different kind.
This post is part of the series Don’t Mess With the Dress. If this is your first visit to the series, please click here to go back to the beginning.