connected

No, I’m not asking a rhetorical question. Can we stay connected? Is it even possible?

Yesterday, I covered a number of troubling trends on the social giant, but we haven’t seen the worst. Facebook is designed to be addictive, but until I started reading quotes from some of its early founders, I had no idea HOW addictive. The LIKE button is a feedback loop, a shot of dopamine for the ego.

Facebook recently blamed users for feeling bad when they scrolled through their newsfeeds. Instead of lurking around posts about vacations, promotions, and successes, they claim we should post more of our own updates. You know, use the site more. Like telling a heroin addict to shoot up more for a better hit. Eventually, enough drug kills the user.

I seriously want to end my toxic relationship with Facebook before I become a mindless Zuckerbot.

But I’ve tried. I’ve tried different platforms. (People simply won’t invest in them. They’d rather stare up Facebook’s gonorrhea-infested asshole for hours every day.) I’ve tried more e-newsletters. (People don’t read them. Hell, I don’t read newsletters, either.) I’ve tried Facebook vacations, where I sometimes don’t log into the site for a month or more. (I miss certain people I only see there.)

We’re more connected than we’ve ever been. Yet, I feel lonelier than I ever have.

But I’m doing something about it.

I’m starting my own social network.

You read that correctly. I’m starting my own network in a place I own and control. In the coming weeks, I’m reaching out to everyone who matters to me, and I’m inviting them to join my social network.

What if nobody joins? Won’t I feel lonesome?

No.

People who care about me will join. Why am I even spending time keeping up with people who don’t? Plus, my social network will be federated with over a million people who’ve done the same thing. Joining my social network will link members with people all over the world who are just as fed up with social-media-as-usual.

And in my social network:

  1. Nobody will be tracking your activity. As long as you follow the rules, you can do whatever you want.
  2. Your personal information will not be sold. Not to advertisers. Not to ANYONE.
  3. The master system bans all of the following content: racism, fascism, overt advertising, harassment, trolling, and intolerance due to sexual orientation.
  4. Political posts can be made with a ‘show more’ feature.
  5. Users can post nudity and other content not suitable for work by using the NSFW button…..because I know everybody I’ll invite will want to post nekkid pictures.

I’ve lost track of the number of people who’ve told me how much they hate Facebook. Well, we can either be lazy and hate it while continuing to feed it. Or, we can find another alternative.

I HOPE YOU’LL JOIN MY SOCIAL NETWORK WHEN I INVITE YOU.

Already know you’d like to give it a try? Send your name and e-mail address to assistant(at)andrawatkins(dot)com. We’ll put you on the list and add you when it’s ready.