2017 wasn’t a great year for many of us, but it was a blistering twelve months for Facebook.
Facebook branded itself as a connector. And when it was first embraced by the adult population, it operated to enhance our lives. I found people I hadn’t seen in decades, reached out to family members, and gave readers the ability to talk with me whenever they liked.
I remember when everything started to change.
With outside encouragement, I spent money to optimize my Facebook author page. The week we rolled it out, Facebook introduced their earliest algorithm. They removed the ability of page admins to see who was liking our pages. They started shrinking options for contacting our connections.
Finally, they introduced the opportunity for us to PAY. If we wanted people who’d chosen to see our posts to actually see them, we could PAY. They wanted us to pay to boost each post. And what do you know? Facebook recommended that pages make at least five a day. Additional advertising opportunities cost even more money. Every time I turned around, Mark Zuckerberg was putting his billionaire hands in my meager savings.
Even more frustrating? Facebook limits personal reach.
People post everything on Facebook and assume their connections see it. WRONG. Facebook’s current algorithm limits how many of our individual posts hit the newsfeed. By their own admission, they reward use. In a recent article in The Guardian, their leadership actually said people should use their platform more if they want to feel better.
Other troubling tidbits about Facebook?
- Former FB executive Chamath Palihapitiya said on the record that sites like Facebook are tearing society apart.
- According to Ex-FB President Sean Parker, FB is made to exploit human vulnerability.
- Tech insiders who had a hand in creating the platforms we now use admit our minds can be hijacked.
- Facebook was found to be routing advertising revenue through Ireland as part of the Paradise Papers investigation. What that means? They were paying almost no income tax on it.
- The Russians purchased advertising through FB and set up numerous fake accounts, impacting our last presidential election.
- FB follows every click you make on their site. Every like. Every hover. If you use the app on your phone, they record everywhere you go. Every store. Every doctor’s appointment. If you use FB Messenger, they record everything you say and compile it to sell to advertisers. NOTHING YOU DO IS PRIVATE.
Other platforms like Google, Twitter, and Amazon also have these problems. I AM THROUGH WATCHING BILLIONAIRES GET RICHER. I REFUSE TO CONTINUE TO FEED THEM MY PERSONAL INFORMATION. AND I DON’T CARE WHAT IT COSTS ME.
If you’re interested in what I’m planning to do to stay connected to people I care about, tune in tomorrow.
LINKS TO RECOMMENDED READING: